Trust

Trust & Messaging Practices

Ariel Feedback earns credibility through transparent program design, clear consumer choices, and consistent operating practices.

How the program works.

Permission-based messaging

SMS enrollment is voluntary, separate, and recorded through an Ariel-controlled opt-in experience.

Transparent identity

Messages identify Ariel Feedback and concern the consumer’s experience with Ariel Feedback.

Consumer control

STOP, HELP, frequency, rate, and purchase-condition disclosures are built into the program.

Template control

Ariel Feedback controls the required message structure for its own SMS program.

Data minimization

The program is designed to collect only information needed to operate feedback experiences and preferences.

Consent history

The consent ledger preserves exact consent language, source, status, and messaging preference events.

Transparency: Ariel Feedback is operated by The Azevedo Marketing Group LLC.